Anti-Asian hate has surged again following the 2024 U.S. elections, with alarming increases in incidents targeting AANHPI communities. Marketers can play a crucial role in fighting this by promoting authentic representation, supporting AANHPI creators, and reevaluating language to avoid harmful stereotypes. This piece offers practical steps for brands to take action and make a positive impact.

AI and automation are transforming marketing by making it smarter, faster, and more personalized. AI enhances customer experiences through predictive analytics, personalization at scale, and AI-powered chatbots for efficient customer support. Automation, on the other hand, boosts efficiency by handling tasks like email campaigns, social media scheduling, and performance reporting. Together, these technologies allow marketers to make data-driven decisions, nurture leads, and create seamless customer interactions. As AI and automation evolve, they’ll continue to offer deeper insights and more immersive experiences, ensuring businesses stay competitive and deliver exceptional marketing.

In the world of influencer marketing, smaller is getting smarter. This blog explores the growing power of micro (10k–100k followers) and nano (under 10k) influencers, who are winning over brands with their authenticity, high engagement rates, and niche audiences. Unlike their mega-famous counterparts, these influencers feel more like trusted friends than celebrities—making their recommendations more impactful and budget-friendly. For brands looking to build genuine connections without breaking the bank, micro and nano-influencers are the secret sauce to smarter, more relatable marketing.

In today’s digital world, video content remains one of the most powerful tools for engaging and converting audiences. Statistics show that 80% of internet traffic will be video by 2025, and 72% of consumers prefer learning about products through video. Video enhances engagement, builds trust, drives conversions, improves SEO, and is highly shareable, making it a crucial component of any marketing strategy. Whether through social media, YouTube, live streaming, or video ads, businesses can harness video to connect with audiences, increase brand visibility, and achieve measurable results.

The February 28, 2025, economic blackout highlighted concerns over corporate cuts to diversity, equity, inclusion, and accessibility (DEIA) initiatives, encouraging consumers to support businesses that align with their values. Data from major companies like Target, Walmart, and Amazon showed declines in traffic, while Costco, known for its DEIA stance, saw a boost. This shift signals a growing consumer awareness about mindful spending and emphasizes the importance for marketers to align with values that matter to their audience.

In honor of Women’s History Month, we reflect on the incredible women who’ve shaped history—and the challenges they still face, like imposter syndrome. This pervasive self-doubt affects many, especially women and women of color, who often struggle with feeling unrecognized in systems that weren't designed for them. To tackle imposter syndrome, we encourage you to pause and reflect: Are your doubts based on fear or facts? Analyzing your accomplishments can help you overcome self-doubt, build confidence, and embrace your true potential. Let’s keep celebrating each other’s wins and break through those barriers together!

AMA PDX Agency leaders Corinne Gould and Ines Giovannini talk about the 2024 elections, sharing their concerns about environmental issues, queer and trans rights, and immigration. They highlight the power of local activism and how AMA PDX Agency works with community groups to make a real impact on housing, environmental justice, and other critical issues.

Join the conversation that addresses managing election-related stress in the workplace. It advises managers to support employees by offering volunteering opportunities, encouraging the use of mental health resources, and setting boundaries on political discussions.

After 1.5 years of reliance on technology: Here's what marketers should consider as businesses open back up in a post-pandemic world.